Who makes all of this magic?


Many years ago, Rebecca was an agency client. The organization she worked was spending a pretty penny to retain a PR agency. Some months they issued press releases and some months not too much happened. The monthly expense was far greater than the overall benefit to the organization. Rebecca thought there must be a better way for modest-budgeted organizations to obtain phenomenal creative services.

Years later Rebecca didn’t forget that experience and launched an “un-agency”. Good Egg Concepts was, literally, hatched from the idea that all businesses deserve access to great creative. From one client came many, many clients seeking a flexible, year-round, creative practice that could market and position their business.

Good Egg Concepts is an independent, boutique strategic communications consultancy. Drawing upon 30 years of professional expertise she earned while working for art museums, universities and companies, Rebecca leads creative projects of every stripe. In partnership with her wide network of independent design and production colleagues, Rebecca develops brands and fine-tunes muddy existing brand identities, ghost-writes sparkling copy, strategizes with clients on myriad projects and brings a wildly fresh perspective to everyday business problems in the branding, communications, and marketing spheres.

Rebecca has developed deep niches of experience thanks to her frequent collaborations with professional services practices, non-profits, membership organizations, and start-ups. She is a passionate champion of entrepreneurs and local businesses and truly enjoys working with her clients to help them achieve their ambitious goals. Rebecca is a frequent presenter to professional groups and offers talks spotlighting business marketing, social media for business success and topics focused on brand-building in a competitive marketplace.

Rebecca’s a native Chicagoan and a proud graduate of the University of Miami in Coral Gables, Florida. When she’s not working, you’ll find Rebecca with her family and friends, enjoying the visual arts, reading great books, watching comedy, documentaries, the occasional infomercial, and traveling.

“You can’t use up creativity. The more you use, the more you have.”

Maya Angelou

In the Media

Rebecca is a regular columnist for The Daily Herald. Her columns run monthly in the Business section. Find her recent columns here.

Rebecca wrote a column for Natural Awakenings, Finding Joy and Inspiration Through Celebrating A Loved One.

Rebecca Hoffman was a guest on Discover Rising Tides Podcast.

The Creative Factor featured Rebecca and focused on how she has developed her creative practice and why she enjoys working with unlikely clients. Read more here.

Rebecca enjoys storytelling and was honored to guest-host the podcast Changing The Rules with Ray Loewe. Choose an episode and find inspiration in these creative conversations.

Episode 25
In this episode Rebecca is interviewed about her creative take on life and how storytelling informs her projects.

Episode 64
Rabbi Ari Moffic is the guest on this podcast episode. The conversation focuses on faith and community today.

Episode 65
Accomplished artist, Nicole Gordon, explores the decay of modern life mixed with the thrills of everyday life that are symbolically present in her work.

Episode 66
Rebecca is guest host with Ray Loewe. Together they talk with Jane Jacob, founder of Art Vérité, a company dedicated to creating documentary films about art and artists

Episode 67
Rebecca is in conversation with Lourdes Nicholls who is documenting her family’s experience of being incarcerated in Manzanar during World War 2.

As part of the 2021 Daily Herald Business Ledger Entrepreneurial Excellence Awards, Rebecca/Good Egg Concepts won the “Outstanding Service to Entrepreneurs” award. Read the full announcement here.


Illustration of Rebecca by Barry Blitt,
courtesy of JWC Media/North Shore Weekend