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Chicago-based Good Egg Concepts was founded by Rebecca Hoffman. A native Chicagoan,
Rebecca grew up loving infomercials, marketing slogans and the clever ways
companies talk to their audiences. She also greatly appreciates the way the
Chicago philanthropic community cares for so many important organizations
which make Chicago the vibrant, fascinating city that it is. Rebecca also
studied and lived in Miami for more than a decade where she observed the fast-moving
way that city continually reinvents itself year after year and learned both
pragmatic and exotic marketing lessons there.
With a career spanning roles each deepening her understanding of branding, marketing and persuasion for business and not-for-profits alike, Rebecca has worked with increasing responsibility for such beloved institutions as The University of Miami (Coral Gables, FL), The Miami Art Museum, The Terra Foundation for the Arts, Morningstar, The Institute of Design, IIT and The Family Institute at Northwestern University. In each role Rebecca was charged with “selling” the organization to diverse audiences while continually identifying new opportunities for brand visibility, messaging, and always with an eye toward achieving big, hairy, ambitious goals.
Through the years Rebecca has formed a network of creative freelancers who do brilliant work in communication design, print production, social media, marketing strategy and more. She will knit together the right team, big or small, and see that your project is completed just the way you want it.
Outside of work, Rebecca loves to play with her daughter, son, husband, friends and family. She loves high and low culture, Outsider Art, stories well-told and the pleasures of big cities.